Business
Cosmoprof 2014: Danny Haile's 50th Surprise Party
Friends of Gelish founder, Danny Haile, gathered in Las Vegas to throw him a surprise 50th birthday party before the craziness of Cosmoprof began.
Retail Boutique: Teen-Friendly Products
No one loves switching up their polish more than teenagers. So stock your retail section with products your younger clients will love and watch how fast they fly off the shelves. Who knows, maybe your adult clients will grab some for themselves, too.
Personal Disability Insurance: Ask the Right Questions
Your ability to generate an income is precious. Personal disability insurance can help you retain that ability even if you’re sidelined by injury or illness.
Party It Up at Posh Pedicure Lounge
Bright pink, leopard prints, and pop music at a nail salon? Meet London, Ontario, Canada’s Posh Pedicure Lounge, where the parties go late and girlfriends bond over pedicure chairs.
Family, Legacy, the Vietnamese Nail Industry: Naileditdoc.com
Kelvin St. Pham, a former engineer turned nail tech, talks about family, legacy, and the Vietnamese Nail Industry. He is in the documentary, #NailedIt: Vietnamese & the Nail Industry. http://www.naileditdoc.com
Is It Time to Tweak Your Service Menu
Your service menu is often a client’s first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?
Troubleshooter: How to Properly Pick Up Gel
In this video from the NAILS Troubleshooter series, Light Elegance educator Loni Preato shows how to properly use a brush to pick up gel.
Everything You Need to Know About SEO
The Internet is the source for a lot of fun (Pinterest, Facebook, eBay, Etsy, Buzzfeed, etc.) but if you are a salon owner with a website, it can be a scary place too. Sure, clients can find you by Googling (which accounts for sending 91% of traffic to a particular site according to Moz.com), but they can also find your competitors or DIY tutorials as well. You’ve spent the time and resources on running a salon and building a website, so here’s how to make sure your business gets found and not lost in the shuffle.
by Beth Livesay
On The Road: Glen Ivy
Among the many pools at Glen Ivy hot springs in Corona, Calif., lies a nail oasis. The nail salon at Glen Ivy boasts a fully stocked retail area and has partnered with SpaRitual to provide relaxing natural nail services.
by Beth Livesay
Sleek & Stylish Salon Furnishing
Textured white and dark wood create a contrasting design for the Beniko collection from Alfalfa.
by Beth Livesay
My Other Life: Megan Gollop, Hen Owner
Eggs for All; Megan Gollop, owner of Nails by Megan in Portugal Cove, Newfoundland, Canada, is the proud owner of six laying hens.
by Judy Lessin
OPI’s Weiss-Fischmann in New Role
OPI Products announced the transition of Suzi Weiss-Fischmann from OPI co-founder and executive vice president to OPI consultant.
Essie Opens Las Vegas Flagship Salon
LOOK Style Society, Las Vegas’ only all-inclusive beauty destination, partnered with Essie to open the city’s first Essie Nail Lounge, offering all of the brand’s over 250 trademarked nail polish colors and gel-polish services.
How to Gain Media Coverage Within the Industry
A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.
Cool Custom Nail Files
Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.
Nail Salons Capture a Bit of Old Hollywood
Marilyn Monroe’s glamorous legacy and engaging personality provide the inspiration behind Marilyn Monroe Spas.
by Judy Lessin
App Allows Swipe-Free Mobile Payments
Flint’s application uses the phone’s camera to securely scan credit card numbers instead of swiping them through an external card reader.