Business
Always a Plus
Noel Asmar is elevating the spa experience for everyone by expanding its collection to include a larger range of styles.
by Beth Livesay
Sole Changing
CaliMojos flip-flops change color in the sunlight and come in fashionable patterns and bright colors to boot.
by Beth Livesay
Retail Boutique: Makeup
Nothing goes hand-in-hand with polish quite like makeup. Stock up or add to your existing retail makeup offerings with these products. From subtle cover-ups to bold shadows, these cosmetics will definitely complement your customers’ color palettes and polish choices.
Quick-Time Manicures
Salon owners are adding faster-than-usual manicure services to their menus to meet the needs of busy clients.
Taking Time Off
How do you arrange your schedule and handle clients when you want to take a few weeks off?
by Tracy Rubert
Crowdsourcing: If you could change one thing about your work environment, what would it be?
This month we asked nail techs: If you could change one thing about your work environment, what would it be?
Cuccio Naturalé Celebrates 15 Years of Success
NAILS asked Cuccio and Patricia Freund, vice president of marketing for Cuccio Naturalé, to tell us about the evolution of this popular natural nail, hand, and foot care treatment product line.
Targeted Gift Certificates Aid in Cross-Marketing
Cross-marketing is your most effective marketing tool, if handled properly.
Teen Scene
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
by Tracy Rubert
Steal These Storage Solutions
Everyone knows things go more smoothly when you’re organized. If your manicure table is overflowing with polishes, implements, and glitter, give these ideas a try for putting everything in order.
by Tracy Rubert
"Very few worked in nails back then..." #NailedIt documentary
Thuan Le, one of the first 20 Vietnamese American nail technicians speaks of her experience getting into the nail biz with the help of Hollywood actress Tippi Hedren. She and Tippi Hedren are in the documentary #Nailedit: Vietnamese & the Nail Industry. Coming Soon! http://www.naileditdoc.com
On My Mind: How Do You Celebrate?
Editor Hannah Lee shares a few ideas to help you start brainstorming for your next milestone celebration.
by Hannah Lee
Systems for Success
Improve your bottom line with Tech Success, a six-week program from Empowering You Consulting designed to empower you with five key business systems to be implemented into your everyday routine.
Brush IQ
The assortment of 12 brushes ensures there is a brush for every application.
On the Road: The Nail Mender
Until recently, 100% of Crestlynn Wesig’s business was sculptured pink-and-whites. Adding natural manicures and pedicures was a recent addition to The Nail Mender in Akron, Ohio.
Kid-Tastic
by Beth Livesay
To the Moon and Back: The Modern Day “Moonicure”
Sharon Trickett is not your average nail tech. This London-based mobile nail artist known as Minnie Moons makes her living off of a single nail style, and in so doing has built a successful niche business that even boasts a celebrity clientele.
by Beth Livesay