Business
My Other Life: Marsee Essington, Twirler
A Twirler Takes to the Field: Nail tech Marsee Essington began twirling as a young child.
by Judy Lessin
Retail Boutique: Hometown Products
Stock your retail section with a little hometown pride. Customers will have fun representing their favorite state, or a state they are dying to visit. Either way, they’ll enjoy showing off places they love in the good ol’ U.S. of A. with these boutique items.
Côte Offers a Custom Beach Experience
With a unique business model, fresh retail items, and its own line of polishes, this beach-chic salon in Los Angeles creates a weekly retreat for customers.
Jenna Le Talks About Paying it Forward (#NailedIt Documentary)
CND education ambasssador and nail artist Jenna Le talks about her humble beginnings and the importance of paying forward her knowledge and experience in the nail industry for the documentary, #NailedIt: Vietnamese & the Nail Industry. www.naileditdoc.com
Best Social Marketing Tips
We asked, you answered. What’s your best social media marketing tip?
On My Mind: Ed Bobit, the Coach of Bobit Business Media, Passes Away
Ed Bobit, founder of Bobit Business Media (which publishes NAILS and VietSALON), passed away peacefully on June 29, at age 86.
by Hannah Lee
The Suite Life
The Suite Life: If you’re tired of being limited as a booth renter or salon employee, the freedom of salon suite rental just might be right for you.
by Tracy Rubert
Fly Girls Nail Art Takes Off
Longtime flight attendant Holly Kalil offers first-class treatment for the price of coach in her retro airline-themed nail salon.
by Tracy Rubert
On the Road: Marilyn Monroe Spa
Located in Orlando, this fun, flirty spa pays homage to the late, great queen of the silver screen. And with more locations slated to open soon in Florida, Southern California, Hawaii, and Arizona, women all over the country will be able to enjoy glamorous pampering and star treatment.
by Tracy Rubert
Crowdsourcing: Do You Use an E-File?
This month we asked nail techs: Do you use an e-file?
by Tracy Rubert
Spilo Brands Get a New Look
Professional beauty products distributor Spilo Worldwide has rebranded five of its signature lines — including Flowery and ToolWorx.
ICMAD Honors Orly, Kallista
Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.
Don’t Get Hit by an Employment Lawsuit
By carefully considering pertinent employment laws, salon owners can avoid becoming targets for employment lawsuits.
U.K. Nail Industry Association Forming
Nail techs in the U.K. face many of the same challenges we do, says Belinda Price, who recently co-founded the U.K.’s Nail Industry Association (NIA) with fellow techs Sue Davies and Amanda Gould.
E-Newsletters: Design, Send, and Share
If you have fewer than 2,000 subscribers to your salon e-newsletter mailing list, you can send up to 12,000 e-mails per month for free using MailChimp.
Senior Specials
Salon owner Shari Finger designed a simple menu just for her older clientele.
Alden Crystal Pedicure Chair
The Alden Crystal Pedicure Chair from Whale Spa offers reliability coupled with sleek and sophisticated features, including a beautiful, textured iridescent glass basin.