Tip of the Month: Booking Efficiency
Keeps a chart by the appointment book that lists the amount of time each nail technician requires to perform a particular service.
Tip of the Month: Use a Client Card for Traveling Customers
Before a client goes on a trip, write all pertinent information about her nails on an index card.
Body Language Tells Clients You’re Listening
Putting clients at ease begins with your body language, says Cathryn Myers, owner of The Nail Shop of Carroll-wood in Tampa, Fla.
Are Your Ears Burning? I’ve Been Talking About You
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"
True Confessions: Client Tell Us What Bugs Them About YOU
You probably have pet peeves about your clients, but have you ever wondered what they say about you? We spoke to some nail care clients about their technicians and got some surprising answers.
Editor's Note: First, Do Great Nails
What is the most important requirement in being successful in the nail industry?
Self-Confidence Can Be Beautiful, Study Reveals
How do women really feel about their own beauty quotient? A fascinating study commissioned by New Woman magazine uncovered some compelling answers.
Maternity Leaves?
Does being pregnant mean a woman has to stop getting her nails done? Not if you take care to make sure salon is clean and well-ventilated, and clients’ exposure to chemical is at a minimum.
Salon Owner’s Open-Door Policy Makes All Feel Welcome
Nail tech handles drag queen with aplomb
A Client on the Books Is Worth Two in the Wings
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
Making Magic With Makeover Parties
Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.
Strengthen Your Business With Good Problem-Solving Skills
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
Editor's Note: Beautifying Baby Boomers
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Generate New Business Through Pedicure Promotions
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
Why Clients Leave
Subtlety Signals Sophistication
Champagne and caviar are sophisticated; corned beef and cabbage are not. What else is sophisticated and what isn't?
For Salon Owners Only: Get to Know Your Clients
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.