A Golden Opportunity: Adding Tanning and Waxing
With proper equipment, skin care education, and product knowledge, you can offer tanning services so your clients can sport the summer-resort look year-round.
Turning Walk-ins Into Regulars
Walk-in clients are like one-night stands,” says one exasperated nail technician. “They’re flighty salon-hoppers who are hard to please.”
Servicing Clients Every Three Weeks
Make room in your schedule for new clients, and you'll soon need to make room in your wallet for more money.
Put a Halt to Cancellations and No-Shows
A systematic, organized receptionist can curb client cancellations and no-shows before they become problems.
Editor’s Note: We’re Getting Older and Better
From a Client’s Perspective
Personal attention and TLC are often more important to clients than a technician's skill.
“Following Wanted”: Whose Clients Are They?
When a technician leaves a salon, can she take clients with her? If she leaves on good terms, the owner will probably let her, but in the end, it’s up to the client.
Open Doors, Open Floors - Making Your Salon Handicapped Accessible
Creating salon access for disable people is not only a matter of eliminating physical barriers, but also getting rid of fear.
Editor's note: Warning: Smarter Clients Ahead
Are you prepared to respond to things they’ve heard about on the news and road about in the paper?
Editor's note: Stop the Bad Presses!
A good deal of the bad press nails have gotten over the years has been a result of clients who bad-mouth the profession after they’ve suffered some nail health problem, very often an infection.
The Tipping Dilemma
Can nail technicians accept tips without affecting their professional image?
Customer Service Ideas for Battling Discount Salons
Start by giving clients know-'em'dead service instead of lowering your prices.
What’s the Difference Between a $12 Salon and a $100 Salon?
Can there really be an $82 difference in basic salon services?
Editor's note: Take Better Care of What You Have
If it is indeed true that people take better care of what they have, then your business will also thrive despite the recession.
Turn Lost Customers Into New Clients
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
Stay Ahead of the Pack With Outstanding Customer Service
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
A Client’s Body Language May Tell You What She Cannot
Part of being an effective businessperson is being an effective communicator, and part of being an effective communicator is understanding not only what your client sys, but what she doesn’t say