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SEARCHIn February, the Professional Beauty Association (PBA) received the Public Affairs Council’s 2015 Grassroots Innovation Award for Social Media Innovation for its “I Am Licensed” campaign.
PBA’s manager of government affairs, Bridget Sharpe (right), accepted the award for the association’s work on the campaign.
In February, the Professional Beauty Association (PBA) received the Public Affairs Council’s 2015 Grassroots Innovation Award for Social Media Innovation for its “I Am Licensed” campaign. “We are so honored to be given this award,” says Bridget Sharpe, PBA’s manager of government affairs. “Our goal through the ‘I Am Licensed’ campaign is to provide an outlet for beauty professionals to speak out against deregulation and arm them with facts to fight against deregulation legislation in their states.”
PBA was honored for its unique approach to engaging, empowering, and activating their grassroots advocates. Licensed cosmetologists, hairstylists, barbers, estheticians, and nail technicians make up a large portion of PBA’s membership, and these professionals have not traditionally been politically engaged. In response to threats of deregulation within the professional beauty industry, PBA created a visual grassroots plan to appeal to its unique audience. At the cornerstone of the campaign was the “probeautyiam” Instagram account and the #IAMLICENSED hashtag. PBA encouraged its members and social media followers to post photos of themselves or other “I Am Licensed” collateral using the hashtag.
The “I Am Licensed” campaign aims to build a stronger, more united front of licensed professionals, and arm them with information to share with their clients on why licensing is important to protect the public from potential harm and the spread of communicable diseases.
For more information, visit probeauty.org/iam and Instagram @probeautyiam.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail Professional of the Year while celebrating the artistry that defines professional beauty.
MiniLuxe’s Donna Charloff shares the season’s most-requested nail art, the secrets to a polished bare manicure, and her trend predictions for fall.
Known for creating manicures worn by some of Hollywood's biggest stars, Ganzorigt incorporates this strengthening treatment into every service as the final step before clients leave the salon.
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
The Orlando-based nail technician will use the $5,000 prize from Booksy to upgrade her salon space and elevate the client experience.
Licensed beauty professionals can save on host hotel rates with group promo codes through June 9.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
