MENU
SEARCHLoading data...
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.
This display will make your nail art look like art fit for a museum.
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.
Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.
Have you ever dreamed of leaving the industry to get a “real job”? Techs who have tried it share their stories of how they came to realize their first love is their true love. They also share the challenges they encountered when they returned after an absence.
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
