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As our population ages, chances are you are already seeing an increase in the number of older clients coming to you for services. From nail issues such as dryness and brittleness to compromised health, elderly clients often face special challenges. Learn to identify your mature clients’ health concerns to help provide them with a beneficial and enjoyable nail service.
Salon owner Shari Finger designed a simple menu just for her older clientele.
It’s said that hands show our age before anything else.
In addition to salons, nail techs ply their trade in a range of locations — from military bases to senior homes — targeting different clientele across the world and bringing nail services to new markets.
San Diego-based nail tech Monica Leiper sums up her career in four words: “been there, done that.”
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Philadelphia nail tech Lisa Bautista-Sellers penned this touching letter to honor her first salon -— with its wonderful clients and caring coworkers.
Often thought to be caused by poor footwear, bunions are most often the result of inherited foot structure. With good care and careful precautions, bunions can not only be treated, they can also be prevented from developing in the first place.
These clients are especially grateful for at-home manicures by Holly Schippers, but she's the one who says they provide something very special for her.
Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.
