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Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.
Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.
Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Do your clients need a bit of a pick-me-up? Try offering them hand and foot services that will help revive dull, tired skin. Salons and spas across the country are using ingredients such as chocolate and champagne to help make a service even more pampering and beneficial than atypical manicure or pedicure.
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
As a salon owner or manager you may struggle with one question daily: Where does all the money go? You generate plenty of income in services and retail sales, yet there is little left to show for it at the end of the month. To regain control of your profitability, learn about the six profit points that make or break a salon.
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
