Tiny Tootsies: Grow Your Base With Kids

The kiddie and teen demographic for money-making potential is anything by tiny.

Tech Has a Gift for Graphic Design

When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.

They Do the Marketing, You Get the Business

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Graphic Design 101

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Site Offers Personalized E-Mail Marketing

Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.

Beyond Polish [Selling Boutique Items Successfully]

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Getting Involved for the Right Reasons

This weekend was our local “Relay for Life,” a 24-hour walk-a-thon put on by the American Cancer Society to raise money for cancer research.  One of my clients is heavily involved with the event and this

Feel Good, Get a Manicure

OPI advertises complete polish line.

Consumers Get an Intro to Essie

Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.