Graphic Design 101
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
by Ami Neiberger-Miller
MENU
SEARCHMENUSEARCHLoading data...
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.
We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
OPI advertises complete polish line.
Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.
Birmingham, Ala.-based tech Arnisha “Phyne’sse” Morrow was featured in the Birmingham News for her nail expertise.
“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!