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SEARCHTo announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Despite their combined 50 years of experience, the three-person staff at Nail-Lissa Nail Boutique in Somerville, N.J., was a little concerned about opening their doors last March in such a slow economy. “We did have a few moments of thinking, ‘What are we doing?’” says Alice Wallace, a tech at Nail-Lissa as well as an educator for ProLinc. “But I knew that we were all highly skilled and we have something to offer. And we had a vision. We wanted to offer clients something that has been missing for quite a few years in the nail industry — a neighborhood nail salon where clients can come in and relax, hang out, and catch up with friends.”
The trick was making themselves known to the neighborhood they wanted to become an integral part of. “We were generating business slowly with advertising and word-of-mouth. Then the owner, Melissa Moschonikolakis, gave a press release to our advertising rep at the newspaper,” recalls Wallace. “We were hoping for a little blurb, but because the business was woman-owned, they said they wanted to do a feature on us.
“The day the article hit, we booked three new clients. And much to our dismay we have been turning clients away! What strikes me most is that the majority of the people I’ve spoken to were drawn more by the photo than the article. They seem to like the fact that we’re ‘older’ and not young kids just out of school. I’ve even had old clients from 15 years ago who I haven’t seen in years contact me!”
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
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The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
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Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
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Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
