NAILS Top Viewed Instagram Posts of 2025

What trended on Instagram in 2025 is a peek into what matters to the industry and to nail techs.

Just Brand It

Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.

French Wrap Plus

Dashing Diva’s French Wrap Plus is an ultra-thin, high-quality professional-grade plastic that is applied with a bond or adhesive and makes French manicures simpler and easier than ever.

Can One Of These Emerging Salon Chains Become the “Starbucks of Nails”?

Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.

Rev Up with Eight Great Salons

One sure-fire way to jump-start your energy is by re-working you work space, but when you’re looking to redecorate your salon, you know you don’t want yours to look like every Tom, Dee, or Harriet’s salon.

French Tipped Tips

Dashing Diva’s French Tipped Tips provide textbook French looks quickly and easily.

Product News: Dr. AntiFungus Press on Nails

These anti-fungal press-on nails are designed by a husband-and-wife team of podiatric surgeons who’ve seen it all in their decades of practice

NAILS Next Top Nail Artist: Season 3 Premiere + Challenge #1

NAILS Next Top Nail Artist: Season 3 begins with 12 highly motivated and talented nail artists. The first challenge is sponsored by Dashing Diva. In the spirit of Dashing Diva, our contestants were tasked to select their favorite diva and create the perfect set of nails custom designed just for them.Click here to vote for your favorite set of nails by Thursday, Sept. 10th at 12 PM, PST.The votes will be combined with our judges scores, the winner will receive a complete set of Dashing Diva nail art supplies ($450 value), and one artist will be eliminated. Tune into NAILStv on Monday, Sept. 15th around 6 PM to see who won, who’s packing their paintbrushes, and to check out next week’s challenge.You can also play along to win prizes at home using the hash tag #GelishPlayAtHome on Instagram, Facebook, and Twitter. Details here: http://www.nailsmag.com/nexttopnailartist/2015/play-home

Exotic Jewels

Masako Sasaki demonstrates how to use appliques.