How did the marketing thoughts go over the weekend? I think I have my polish promotion put together and plan to implement it this week through February instead of a Valentine’s Day special. Nothing wrong with
Have you started mapping out your year for marketing yet? I’m working on mine and trying to decide if I want to do things seasonally, quarterly, or bi-monthly. I’m leaning toward bi-monthly and creating my own
Do you keep client records? Do you keep them on everyone? With a new year beginning, what a great time to implement some great habits. I went into a salon recently to purchase a gift certificate
Are you making plans for 2012 yet? Hopefully somewhere in the haze of holiday services your marketing wheels have been spinning. I plan to hit you with different ideas throughout January as well as asking for
Have you noticed we live in a digital age? People want to do everything from their smart phones and they want to do it now. Enter stage left the QR code. A QR code is a
Are there any special things out of the ordinary that you do for your clients? There are things we should all do that fall into the realm of good customer service, but I’m looking for that
If you ever listen to Nail Talk Radio on Monday nights, then you are familiar with the amazing marketing tips that Mille Morgan Haynam dispenses on a regular basis. I have a lot of respect for
Not many times in life have I found myself speechless and in awe of what others seem to think of me. To feel that way twice in one year is really an honor and I am
How important is networking? There are so many opportunities to be in involved in the nail community outside the bubble around your table! I was so impressed with the power of industry networking last week in
Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
Ever think about doing the nails, design, or imaging for a book cover? Here is a chance for you! Trish Rock is an award-winning nail artist who works with the nail industry by mentoring nail technicians
With style and dedication to “no-chip” services, Gloss Nail Spa was the first business to open in a newly developed Milwaukee neighborhood, and it has no plans to leave.
Hi! How are things going this week? After the blog about being proactive, there were some comments asking for help on figuring out where to start. How about we make a game plan together? The first
Do you offer any fun sideline services in the salon? Mine is body art. Since I offer the service, I also read the newsletter from Amerikan Body Art, which is the company I use. This month’s
Do you ever trade services? You know “I will do your nails if you groom my dog.” Or “How about if we do each other’s toes?” If not, why? It can be a mutually beneficial way
Do you recall last week’s request for advice? I wanted to be sure and thank you all for your words of wisdom and encouragement! It seemed like a good idea to share one of the replies
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?