Will Digital Polish Click With Consumers?

E-nails, The Gap’s interactive website, is fun to visit and easy to use. Just one catch: net-surfers still have to go to the mall to purchase the polish.

A Tale of Two Competitors

Tucked into the corners of dark ballrooms at nail shows, some of the best nail technicians in the world compete against one another, sculpting dazzling nail art designs and perfectly precise C-curves. But what is it like to be a competitor? NAILS takes a quick look at the competition schedule of one veteran and one novice competitor at ISSE Long Beach this past January.

Pretty in Pink

In addition to pink blush and pink lips, Glamour's March issue recommends Estee Lauder Michael Kors Very Hollywood Nail Lacquer in Bungalow Pink.

Retreat From a Busy World at Namaste Nail Sanctuary

Mecca Elliot’s expertise in meditation was part of the inspiration for her and husband Michael’s new salon franchise. 

NYFW F/W 2015: Cuccio for Jordan Louis and Moskov

Cuccio does their take on a geometric design and half-moon mani for NYFW.

Where Are They Now?

Flash back to the ‘90s to catch up with past AVAs winners. Six Salon of the Year and Nail Technician of the Year Award recipients share their professional and personal triumphs since winning.

Behind the Scenes

Having six years under her belt as a nail technician, Carla Collier was pretty confident of her skills and ready to put them to the test at her first nail competition.

It’s All About Non-Verbal Cues

This is the most powerful part of the first impression series. This information comes from one of my mentors, Michael Cole, an icon in our industry. I learned about communication from Mr. Cole many years ago

Nail Files Season 2 Premiere

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