
Sidewalk Selling
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.

NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from scratch.

In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at permanent makeup.

Whether you’re just starting out or you’re a seasoned professional, developing a sustainable nail tech career means taking care of your fiscal — as well as physical — well-being.

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.
If your first experience owning a nail business has posed more challenges than you anticipated, don’t panic. Instead embrace Marsha Friedman's Five C’s for building a business.

This month we asked nail techs: What is the best way to find great employees for your salon?

This month we asked nail techs: What was the biggest obstacle in opening your salon and how did you overcome it?

Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.

In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.

For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.

Nail Talk Radio hosts a nail round table at the Vicki Peters "Nail Those Profits at Sea" Cruise featuring Brandy Coull, Jessica Hoel, AthenA Elliott, Karen Hodges, Alex Fox, and Holly Schippers.

Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.