Hiring a Marketing Firm

I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a

Take Care of Your Most Valuable Resources

Tamara Jercha offers the following tips to help improve employer/employee relations, increase productivity, and decrease employee turnover.

Lucy's State Board Exam

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Extra, Extra: Read All About It

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

Soft Opening: Upscale Nail Bar

The soft opening was this past weekend. The event started out slowly, but as the day went on the people filtered in and inquired about services. I was excited that, with very little marketing, there were

Catering to Kids

Our first two months have been very good to us. While we still have many open appointments during the day, we are steadily increasing business. Running a nail salon is a new market area for me,

Q & A: Non-compete Clause

Should a guideline be written in a salon manual that an employee is not allowed to take client hair formulas if they are fired, laid off, and/or the employee leaves for personal reasons? Should the client

Tickled Pink's First Hire

The first couple of weeks since our opening have been amazing! We still don’t have our exterior building sign, since the town won’t approve it until our common complex signage is complete. But I found out

Q&A: Massage and Payroll

I’m in the process of opening up a salon: Is it lucrative to offer massages or just keep the salon nail-focused, which is what we originally planned? Also, do you pay salary or commission?Jo Hi Jo,We stopped