Grab a Partner and Cross-Market Your Services

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Natural Nail Care, Go For It!

So I've weighed my options and come to a business decision. We are going natural. I've chosen to start only doing natural nail care. What made me come to this decision? A number of things:1. Since

A Walk Down Blog Avenue

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

NAILS Networking Event at Premiere Columbus

Fifty nail techs joined members of the NAILS team and sponsors Tony Ly Nails, Glitz, and CND for a night of networking after Premiere Columbus on Sunday, October 6. Raffle prizes were given out to nine lucky winners.

Hiring a Marketing Firm

I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a

VBP President Believes in Personal Interactions

If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.

On My Mind: Invest in Yourself

Hannah Lee's letter from the editor.

Princess Spa Parties a Hit

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

Holly Heads to the Long Island Networking Event

This is the 13th year for the event that pioneered networking as we know it.