Week 6: Seven (Truly) New Marketing Ideas

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

What to Expect During an Inspection

Let the California State Board of Barbering and Cosmetology alleviate some of your apprehension about the salon inspection process by watching the board’s interactive webinar “What to Expect During an Inspection: What You Need to Know”.

Gel Life Soak-Off UV Gel System

Dashing Diva’s Gel Life Soak-Off UV Gel System has everything you need to get started with gel services.

Simple Pleasures

Nails by Tracy Ann Majewski, Tips, Toes & Do’s at Kutter’s Hair Salon, Buffalo, N.Y.

3-D Roses Adorn Winning Nail Art Design

These beautiful nails earned Sydney, Australia-based nail tech Olga Menshikova a top-place finish in the first online nail competition sponsored by Nail Tips, a forum for techs from Australia and New Zealand.

Make Sure to Match that Polish

Whether for going out for for everyday wear, matching polish with makeup can lead to fun results.

How to Stretch a Buck in the Salon

Shari Finger, owner of Finger’s Nail Studio, suggests cutting payroll hours, inventory, supplies, and insurance costs  to make a dollar go farther.

Xtreme Designer Tips

Xtreme Nail’s Xtreme Designer Tips make elaborate nail art designs simple, all you need is a coat of clear gel and an Xtreme Designer Tip.

A Japanese Manicure Makeover

Marie Claire editor gets a makeover in Tokyo, getting a mani with "Crystal Devil," an airbrush and crystal nail artist.