The Chain Link
Chains do well at providing a service at the right price, convenience, and quality. They have found their market position and defined it — my advice to independent salon owners is that they very carefully do that
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Chains do well at providing a service at the right price, convenience, and quality. They have found their market position and defined it — my advice to independent salon owners is that they very carefully do that






Nails by Pattie Yankee Williams, Pattie’s Place in North Babylon, N.Y.
Nails by Pattie Yankee Williams, Pattie’s Place in North Babylon, N.Y.
From salon to nail school to high school vocational training, what started out as a slow-growing investment has now boomed into a still-growing “family” of nail techs.
Paint Nail Boutique in Chicago enjoys the best of two worlds: The feeling is equal parts old-fashioned suburb and hip, trendy city.
After being named runner-up in last year’s Salon of the Year Awards, Shelly Morley, a nail technician at Salon Elite in Prescott, Ariz., was determined to take the top prize at this year’s awards. Not that she didn’t like being named one of the top three nail technicians in the country. It’s just that coming so close to being Nail Technician of the Year – one point away from winning, in fact – only fueled her desire to obtain the top spot.
You know what you have to offer, but does everybody else? With some publicity, your salon will be known to more than just your clients and neighbors.
Most of us have been affected by trauma to the nail — a car door, a hammer, even marathon training. If you haven’t experienced it directly, you’ve more than likely seen a client with a subungual hematoma. Learn when to leave it alone, when you can apply an enhancement, and when to refer the client to a doctor.
The other day I was reading an article the BF left open on the computer for me. The article was about a poll done of college seniors about to enter the work force and what they
Corns can cause even the most confident person to hide her toes in shame, so it’s good to know that these pesky toe calluses can be eliminated. Nail professionals can do their part in the salon by helping to smooth down these sometimes-painful hardened areas of skin.