Paint Nail Boutique in Chicago enjoys the best of two worlds: The feeling is equal parts old-fashioned suburb and hip, trendy city.
by Angela Lu
December 1, 2008
4 min to read
Gigantic steel skyscrapers and a gray cityscape covered with ice and snow — as the third largest city in America and one of the coldest, Chicago doesn’t exactly conjure up leisurely, sunny images of housewives with strollers walking in the park. But that’s exactly what Mickie Lee says life is like as owner of Paint Nail Boutique in the Lincoln Park district of the Windy City.
"You get the feeling of suburban, family-oriented people around here," she says. "It’s a real, warm feeling. The business owners are all friendly to each other."
Ad Loading...
How opportune then for someone such as Lee, who came to the salon business from the small Chicago suburb of Western Springs, Ill., population 12,500, to be situated at such a glorious hub of calm within a bustling city of close to 3 million people.
Amidst shops, restaurants, schools, health clubs, traffic, DePaul University, churches, office buildings and Wrigley Field, home to the Chicago Cubs, Paint has managed to find serenity.
SERVICE, SERVICE, SERVICE Prior to her current career in the nail industry, Lee owned a Chinese food carryout business with her then husband in Western Springs. The restaurant refined her business savvy and provided ample training grounds for her current venture.
"First and foremost, it taught me the importance of service," she says. "In that small area, everybody knew everybody and they appreciated us being there because we did a lot of charity work in that town. People like to go where they know your name."
The practice of community service was then transferred from restaurant to salon after Lee and co-owner Debbie Kim purchased Paint from a previous owner in November 2006. Whereas the restaurant had fed townspeople at the county fair and at the police and fire departments every year, the salon has benefited numerous local charities including Namaste Charter School and the Make-A-Wish Foundation.
Ad Loading...
Contributions have included gift cards that can be redeemed for services as well as in-house charity parties where 10% of profit goes directly to the specified charity. It was perhaps these acts of charity that in turn helped Lee eventually win over some of the salon’s clientele who were not too happy with the previous owners’ departure.
"A lot of regulars gave us a try, but I felt from the clientele that they didn’t like the change of ownership," Lee says. "Some people don’t like change and I understand. I try to be as friendly as possible."
The salon was eventually able to overcome this slightly bumpy transition, but has faced a number of other challenges this past year. Lee attributes a 20% decrease in sales from the previous year to the current slowed state of the economy. Local construction on the city’s subway system has further exacerbated this situation.
Though the salon previously benefited from a great deal of foot traffic coming from a subway stop located on the same side of the street, that stop was closed down last year and reopened on the opposite side of the street this March.
CITY CLIENTELE Despite any challenges, Paint has managed to maintain a steady current of clientele. Lee says the standard manicure and pedicure are the most popular treatments during the year, except during the harsh, dry Chicago winters when the spa manicure dominates sales for its moisturizing effects.
Ad Loading...
Working women in their 20s, who compose most of the salon’s clientele, enjoy the salon’s simple selection of standard nail services in addition to waxing and hair styling.
Favorite nail polish shades tend to veer toward the darker and neutral hues for a mature, sophisticated feel that these professionals appreciate. The new La Collection De France from OPI, for example, is a major hit.
The salon’s young clientele also favor lady-friendly pop chanteuses like Feist and Duffy, who are often heard on the stereo and during salon parties that accommodate six to 12 girlfriends. Parties have also doubled into work functions for lawyers and office clerks. Dinner can be brought in from the restaurant across the street and eaten during the services.
Lee and Kim have also begun brainstorming other ideas for the future. Among them is Friday Night Ladies’ Night when complimentary sparkling wine would be served.
Men, on the other hand, are a whole different challenge.
Ad Loading...
"We’re thinking Monday night football," Lee laughs, "but we don’t have a TV."
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.