OPI By the Numbers
A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.
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A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.
OPI introduces their new Color Paints line of polish.
OPI pays hommage to its Culture of Color with its first branded international short film. Featuring French DJ C2Cs Down the Road, the video features a surrealistic dance-off between four female dancers and a Thoroughbred horse. The featured lacquer colors Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues each represent one dance style and one overarching theme, illustrating OPI nail lacquer as a a means of self-expression.
Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
OPI's Alicia DiCaro shows three nail art designs using OPI Color Paints at America's Beauty Show 2015 in Chicago. Check out the Editor's blog for more on the OPI Color Paints: http://www.nailsmag.com/blogpost/110533/mani-monday-opi-color-paints
At the 2018 Wella North American TrendVision Awards, for OPI, the future is all about color. Their new tagline “Color is the answer” represents the brand’s focus.
An exclusive OPI palette by Clark+ Kensington is now available in 3,200 Ace Hardware stores nationwide.
The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.
OPI commissioned a mural in the Los Angeles Little Tokyo neighborhood, with colors inspired by the brand's Tokyo collection.
OPI’s new line of blendable nail lacquer lets you create your own color masterpieces.