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The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
ORLY celebrates its 50th anniversary with a multi-year partnership as the LA Sparks’ first-ever Official Nail Partner, blending courtside glam, custom player looks, and fan engagement with the legacy of the iconic Los Angeles nail brand.
Orly International has introduced a new sophisticated look, including an updated logo, packaging, and in-store displays, along with a newly designed website.
Marking the company's 25th anniversary, owner Jeff Pink talks to the NAILS editors.
Orly recently partnered with the popular surf brand Roxy for an event where they let attendees have free bikini fittings while manicurists complemented the suits with matching Orly polish colors. The events were held at Roxy
Orly not only launched the French Manicure, but promoted its development into the fashion statement it remains today.
Orly's rubberized cap gets innovation nod from Global Cosmetic Industries editors.
Here's an exclusive look at Orly International, and find out how it all "started with Pink."
Orly's One Night Stand, a pulse-revving red polish, was selected as the editors' favorite polish for February.
