ORLY Named First-Ever Official Nail Partner of WNBA’s LA Sparks
ORLY celebrates its 50th anniversary with a multi-year partnership as the LA Sparks’ first-ever Official Nail Partner, blending courtside glam, custom player looks, and fan engagement with the legacy of the iconic Los Angeles nail brand.
by Staff
August 22, 2025
ORLY
2 min to read
ORLY, the iconic Los Angeles nail brand that got its start behind-the-scenes in Hollywood, is celebrating its 50th anniversary by heading courtside – announcing a multi-year partnership with the WNBA’s LA Sparks as the team’s first-ever Official Nail Partner. The collaboration will bring vibrant color and performance-driven nail care to the court for seasons to come.
Why It Matters This three-year collaboration launches during a record-breaking year for women’s sports viewership and positions ORLY at the forefront of a cultural moment where athletes are shaping beauty trends, brand storytelling, and fan engagement.
Ad Loading...
Partnership Highlights
Custom player nail looks debuting this season
Exclusive behind-the-scenes content for fans
The “ORLY Nail Check” Cam courtside feature
Limited-edition Game Day Glam kits (3 Sparks-inspired shades + top coat, base coat, and cuticle oil), available at orlybeauty.com
This milestone partnership marks the beginning of ORLY’s year-long 50th anniversary celebration.
ORLY
From Silver Screen to Center Court In the 1970s, ORLY founder Jeff Pink created The Natural Nail Look to help screen actresses seamlessly transition between on-set wardrobe changes. That look – later named The French Manicure – changed nail history forever. Now, five decades later, ORLY is continuing to redefine beauty culture by aligning with the powerhouse women of the WNBA’s LA Sparks.
The Sparks collaboration is the first in a series of activations spotlighting the intersection of sports, beauty, and self-expression.
ORLY
Legacy Meets Leadership
“For 50 years, ORLY has championed individuality, creativity, and innovation, providing nail color and care you can trust to inspire your true self,” said Tal Pink, VP of Business Development at ORLY. “There’s no better way to honor that legacy – and our LA roots – than by partnering with the LA Sparks to celebrate the brilliance of women in sports.”
Ad Loading...
“Partnering with ORLY is a perfect match for the Sparks – two iconic Los Angeles brands that have been inspiring confidence, creativity, and excellence for decades,” said Christine Monjer, President, Los Angeles Sparks. “We’re proud to align with a company that shares our commitment to empowering fans and celebrating individuality.”
Looking Ahead This milestone partnership marks the beginning of ORLY’s year-long 50th anniversary celebration. The Sparks collaboration is the first in a series of activations spotlighting the intersection of sports, beauty, and self-expression.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail
Professional of the Year while celebrating the artistry that defines professional beauty.
