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What are some inexpensive ways to build my clientele? Heather Goodwin, Inspiring Champions: Driving new traffic into the salon is something that we are all looking for ways to do. Unfortunately, direct mail, magazine advertising, and fliers
Our year has come to a close, and I couldn’t be more proud of Adrienne’s accomplishments. Though a change in location has produced many challenges, it also has solidified so many things. What Adrienne and I
This past year has been filled with opportunities that have propelled Adrienne into many different facets of her business. She has put tremendous effort into building not only her clientele, but also her technique. It’s all
Ever wonder why you can go to any Starbucks in any town, in any state and have the exact same experience? You guessed it: they have systems! They probably can't spell your drink but they can
Isn’t it exciting to become a part of a new salon family? There’s always so much to learn from each other. There’s always so much to share. Now that Adrienne has settled into her new salon
The holidays are here, and it’s time to check in on all the hard work Adrienne has done this year. She has taken years of experience, both technically and in business, and applied it to a
With only slightly more than 40 days left in the year, how do you want 2008 to end? We’ve all had those great resolutions in the past. Oh there’s always the usual ones: lose weight, quit
So most everyone here has heard the phrase S.M.A.R.T. goal setting. In case you haven’t, here’s the breakdown: S=Specific, M=Measurable, A=Action, R=Relevance, and T=Trackable. What I love about this acronym is how easy it is to
With the holiday season just a few short weeks ahead, how can one turn those new clients into lifelong relationships? Adrienne has spent this past year setting up relationships with not only new clients, but also
How can you ensure soaring sales and service? Start by considering both yourself and your front desk staff as "income-producing service providers". You see, so many front desk staff members who have come and gone have
I once read that clients will remain in a salon 85% of the time to continue the relationships they’ve built versus 15% who will stay for the service received. Isn’t that amazing? We’ve all known people
Ever feel like you finally have the front desk operators trained to book you exactly as you want your day to look like, only to have them quit? Ugh…it can be so frustrating. Whenever there’s a
It’s so easy when things are tough in the economy to think, “Well, I’m not the only one”. That thought process will cause you to close your doors if you believe it. The fact is it
Well the second quarter of 2008 has passed and it’s time to check in on Adrienne’s numbers. She grossed $9,635 this quarter! That’s up from $6,938. You go girl. That’s a difference of $2,697. Part of Adrienne’s
With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.
What color is the personality of your team? As we talked about before, getting to really know your team can make all the difference. One book I strongly recommend to salon owners is What Color Is
What color is the personality of a salon? Is it full of creative go-getters, or kind-hearted mother hens? Is it full of business-minded entrepreneurs, or people that need a constant push just to show up on
