MENU
SEARCHIf your business growth has been stagnant in recent years, a fresh new look may be just the thing you need to bring in new clients and even bring back some old ones.
Vancouver salon owner Mika McInnes says business quickly doubled when she moved to a new location adopted a lovely French-inspired, all-white decor. [Photo courtesy of Prép Beauty Parlour]
Vancouver salon owner Mika McInnes says business quickly doubled when she moved to a new location adopted a lovely French-inspired, all-white decor. [Photo courtesy of Prép Beauty Parlour]
If your business growth has been stagnant in recent years, a fresh new look may be just the thing you need to bring in new clients and even bring back some old ones. So how do you know it’s time to freshen things up?
1. You’ve had the same pedicure chair or manicure table for more than five years. Considering that the average lifespan for equipment is four to six years, it’s important to evaluate your equipment after a few years of use.
2. Your salon furniture is showing signs of wear and tear. If your leather chairs are becoming too soft or even wrinkled from overuse, it’s time to upgrade. Ditto if the color of your textiles has faded by two shades or has rips and tears.
3. Your equipment looks like it belongs to a different decade. Trends are always changing and thanks to social platforms like Instagram and Pinterest, it couldn’t be easier to keep up with what’s in style. If your salon looks like it belongs in the ’90s (think: wallpaper, prices displayed on letter boards, and bright wall colors), then it’s time to renovate.
4. You are constantly buying parts to fix to your equipment. Just like a car, there comes a time when it’s more cost-efficient to upgrade your equipment than to constantly fix it.
5. Your equipment doesn’t match. Each piece of furniture or salon equipment will have its own unique lifespan, so you end up replacing items at different times. The result is a hodgepodge of equipment — some old, some new, some with different models or colors. Renovating all at once will create a cohesive look.
A salon remodel may sound like a daunting task, but in the end the rewards can outweigh the costs. A remodel provides an opportunity to take a step back and look at the bigger picture. Is there anything missing from your salon? Is it time to rebrand or reinvent the salon with a new atmosphere or expanded services? What changes or additions would pique the interest of your local community and revitalize your staff?
Once your renovation is complete, plan a soft grand opening to create excitement and buzz. The revamped salon is sure to spark interest among a new crowd of visitors, creating a prime opportunity to expand your client list.
— Natalie Vosberg is content strategist at Standish Salon Goods
(www.standishsalongoods.com).
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
