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SEARCHA look at some successful acrylic-focused salons.
Sheera Gersh, Addicted to Nails, Tempe, Ariz.
After 17 years of working with acrylics, Sheera Gersh believes her work still gets noticed because it stands out from the crowd. Her salon motto is “Nail artistry from mild to wild,” because she creates looks that are outgoing and show off a client’s personality. Due to the high volume of embedded design work, Gersh prefers working with acrylic. Her clients, who she describes as “very easy going,” allow her to create custom looks after giving her only a color to base her design off of. Gersh’s use of social media (Instagram and Facebook) allows for other potential clients to find and contact her, which is why she believes business is still booming.
Rachael Waggoner, Dazzlin’ Digits, Lakewood, Colo.
Rachael Waggoner specifically markets herself as a 3-D nail artist, attracting an adventurous clientele. “Acrylics allow me to accomplish so many different textures,” says Waggoner, who creates snow globes, 3-D flowers, and other dimensional objects for nails. She estimates 70% of her clients are dedicated to acrylics because she takes the time to educate them and strives to keep odor down at her station. “When nails are applied proficiently and an e-file is used correctly, there is no reason a client can’t wear a rockin’ set of acrylic nails,” she says.
Elaine and Jennifer Miller, Paris to New York Nail Bar, Henderson, Nev.
Mother-daughter nail design duo Elaine and Jennifer Miller believe quality products yield quality results, and once a customer experiences that, they come back for more. By putting quality first, these nail techs have established a largely acrylic-based business. “Our clients prefer acrylics because of the variety we offer with plenty of options and accessories,” the Millers say. Their salon proudly offers over 265 acrylic colors to choose from, 3-D embellishments, rhinestones, and the option of hand-painted designs that make every set truly one of a kind.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
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Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
