Brenda Bollard has what it takes to be a cover technician — superior technical skills — so this year her dream came true.
by NAILS staff
June 1, 1998
"I think you need to have the right attitude and believe in continuing education if you want to succeed in the nail business," says Brenda Bollard, who teaches advanced nail techniques at tradeshows. When she's not working, Bollard (right), an outdoor enthusiast, enjoys riding her quarter horses and playing with her four golden retrievers.
2 min to read
In a letter to the editor last year, Brenda Bollard wrote: “How are cover technicians [for NAILS] chosen? It has always been a dream of mine to do the nails for the cover.” Well, Bollard has what it takes to be a cover technician — superior technical skills — so this year her dream came true.
Bollard’s initiation into the nail industry came 12 years ago when she was urged by her sister, a cosmetologist, to attend a nail class. “When I would tag along with her to the beauty supply store, I felt like a kid in a candy store, yet I couldn’t buy anything because I wasn’t a licensed professional. All of these wonderful products were off limits to me,” remembers Bollard.
Ad Loading...
After taking the class, she practiced doing nails on family and friends and eventually moved to Chicago, where she met her first nail mentor who had a nails-only salon. Since Illinois didn’t require licensing at the time, Bollard started working for the salon owner to learn the ropes. She also dabbled with working out of her home and renting space at different salons.
Then when Bollard and her husband packed their bags and moved to the country— Texas — Bollard went to nail school (Texas requires a manicurist’s license). “It was tough going to school to learn nails when 1 had been doing them professionally for a while,” she says.
As soon as she could, Bollard opened Bren’s Nails. Since she was the only technician in her area to offer pink-and-whites, Bollard’s business boomed. “When I had more clients than I had time, I realized I needed help,” she says, so she hired nail technicians and eventually moved into a bigger location.
Bollard exercises her nail skills in the competition arena as well. In her early competing days she was the model in a fiberglass competition for veteran competitor Kim Morgan. “I picked Kim’s brain during the competition and she gave me a lot of help and encouragement,” says Bollard. One of the biggest achievements in her nail career to date, she says, was winning the Top Gun competition (a manufactured-sponsored “team” competition) at a show where she was up against some of the industry’s top competitors. And although Bollard has won her share of awards, she says she still learns a little something each time that helps her at the next competition.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.