
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
“Doing nails saved me,” says Jenny Hansen, owner of Apply’ed Beautiful in Salt Lake City. And she owes that feeling of salvation to her grandmother, Jean Fitzgerald, her nail instructor.


“Doing nails saved me,” says Jenny Hansen, owner of Apply’ed Beautiful in Salt Lake City. And she owes that feeling of salvation to her grandmother, Jean Fitzgerald, her nail instructor. The owner of Jean’s Nails Etc. in Provo, Utah, Fitzgerald has been doing nails for 28 years and teaching for 27 of those years.
“I always loved to watch my grandmother (and aunt) do nails,” says Hansen. “I played doing nails and would sneak into my aunt’s polishes and supplies when she wasn’t home. I wanted to do nails when I grew up, but as I got older, the desire faded.”
Eventually Hansen enrolled in a college close to her grandmother’s school. Hansen turned down several invitations from her grandmother to learn nails, but after three semesters of college, she began to rethink it. “My creative and entrepreneurial nature craved an outlet,” she says. “I accepted my grandmother’s offer and shortly after beginning nail classes, I was hooked. It was like my creativity woke up! And I felt like I had found something I loved, that I could make a career out of.”
Her grandmother was a hands-on instructor, and a tough one at that. “She was particularly strict and picky with me and my work. She wanted me to be perfect, and carry on nails in our family.
“She taught us how to create a nail enhancement, not a nail replacement. She also made us do our own nails 80% of the time, which we hated, but I am thankful for it now. If you can do your own nails on the opposite hand perfectly, you can do your client’s nail perfectly.”
“She is an amazing teacher,” says Hansen.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.