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Come and Find Me
When potential clients go looking for conscious salons, make sure you appear on their radar.
by Jayna Rust
January 23, 2009
2 min to read
Your spa is as green as spring grass. Do your prospective clients know it? If they’re looking for a conscious salon in their area, there are a few places they might turn to for advice.
First stop is likely the Green Spa Network. The website has a member directory and lists spas that have made a commitment to being as green as possible and paid an annual membership fee (between $300-$720). Before you sign up, give yourself a chance to see if you measure up against the network’s classification of “green spa.” According to its website:
A green spa is a center for healing, esthetics, and wellness where reducing the spa's environmental footprint is a top priority.
Some characteristics of a green spa:
• Strives to conserve energy and water resources.
• Is committed to using materials that can be recycled, follows recycling practices, and is always looking for ways to minimize waste.
• Utilizes natural and organic skin care products.
• Believes that it has a responsibility to guests and to the planet to reduce exposure to potentially harmful substances and to minimize hazardous waste generation.
• Is open to learning and adopting new environmentally-friendly strategies and techniques.
• Shares its concern for the earth's well-being with guests.
Another place to consider listing your spa is under SpaFinder's Eco-Spa section. The popular site features many different types of spas, and each can be listed under multiple headings.
Even if your whole salon or spa isn’t green — or you don’t want to be listed with them — you can work on incorporating some of the Green Spa Network’s characteristics into your company’s philosophy.
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