
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
This month we asked nail techs: Do you allow clients to schedule via text? Why/why not?


Yes, because it also acts as a confirmation. There’s a copy of the agreement and if the client forgets I can screenshot the appointment and send it to her.
@nailaddix
Via Instagram
Yes, I prefer texting to schedule my clients because it makes it so much easier. Sometimes they have questions and want to text you a picture of something they’re interested in for their nails. I’ve had several of my clients for years so it becomes more efficient that way.
@gelnailsbydanielle_
Via Instagram
Two years ago I had strep throat and no voice. I needed to reschedule some appointments and I was unable to make calls so I texted them. That was my turning point. I now prefer to use texting for rescheduling. I am good about setting up the next appointment while in my chair, so texting is kept at a minimum, but still it’s such a nice and easy way of communicating with clients.
Amy Masters
Perfect 10 Nail Studio
Dayton, Wy
No, I hate the back and forth conversation. It’s easier to direct them to my website.
@dippedtips_by_toya
Via Instagram
Our only salon phone is a cell phone. It’s very helpful to be able to respond at our earliest convenience, instead of having to stop mid pedi or application to answer a call.
@tysnailcandy
Via Instagram
Never, with certain special exceptions.
To preserve the client/provider relationship and to avoid an unintentional breach of your off-hours personal life, keep it professional with emails or messages through online booking software.
@asabree
Via Instagram
I will discuss pricing via text with a new client, but when it comes time to book, I always direct them to my online booking website so that they have to secure the appointment with their credit card. This has vastly reduced no-shows and had weeded out potential new clients who are not fully committed.
@gimmetheshimmers
Via Instagram

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.