
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
We always like to learn about the nail industry in foreign countries. Unfortunately we are not always lucky enough to travel to distant lands. When we found out one of our writers was going on vacation in Germany we assigned her the “difficult” task of going to a spa to do some investigating. Turns out it wasn’t so difficult
Nestled in the heart of the Bavarian Alps at the foot of Germany’s highest peak, Garmisch-Partenkirchen is a romantic, old-world ski resort city in southern Germany — the perfect setting for an escape from my frenetic American lifestyle.
One of my first stops after checking into the Hotel Zugspitze was the spa. Located in the basement of the hotel, colourful, handpainted murals brightened the reception area of the Therapiezentrum Werdenfels Spa. I took a quick tour and was enticed by the appealing private suites for massages, facials, water therapies, pedicures, and other spa services. I immediately booked a facial, massage, seaweed wrap, and pedicure.
As I settled in for my pedicure the next morning, Frau Kerstin Hein never lost her rhythm in exfoliating, massaging, and polishing as I barraged her with questions about the German nail industry. She first explained that, outside of hotel spas, most salons are operated by a single cosmetician/nail designer. What they lack in manpower, though, these independent operators make up for in versatility — their extensive training qualifies them to offer a variety of spa-type services, ranging from facials and massages to aromatherapy baths, manicures, and pedicures.
While tourists usually head to the hotel spas, she says, most locals visit the corner salon — though they typicallyhave to turn a lot more corners in Germany than in the United States to find a nail salon. Hein confides that Garmisch-Partenkirchen has three nail salons serving a population of 40,000 people. Hein’s clients prefer their nails au natural, but facials and aromatherapy baths are at the top of the list of services requested at the spa because tourists visit the hotel for relaxation.
Later in the week, a friend hooked me up with Angelika de Kruijff, owner of ABS (Angie’s Beauty Shop) in Duisburg — a suburb of Düsseldorf — in northern Germany. De Kruijff’s salon specializes in beauty treatments and gel nails and she agrees that German women show a distinct preference for natural- looking artificial nails. She says 95% of her clients wear gels, which they choose for the added strength, long-wearing polish, and minimal maintenance (most of her clients go four weeks between fills).
According to my German technicians, in both cities nail art has declined in popularity — the trend of shorter, more natural-looking nails seems to be similar in Germany as in the United States. De Kruijff charges roughly $70 (U.S.) for a full set and $35 (U.S.) for a fill. A manicure or pedicure, on the other hand, equates to about $20 (U.S.) each — roughly the same as a newly released CD or a hardcover book.
De Kruijff also credits the popularity of gel nails partly to her salon’s proximity to Dusseldorf — Germany’s fashion capital and home of the annual Beauty International Show. In Dusseldorf, the ratio is one nail salon for every 567 potential customers (in contrast to Garmisch-Partenkirchen’s 1:13,333 salons-to-potential-customers ratio.
The differences between spa versus nail salon, northern Germany versus southern Germany, and tourist versus local, dig even deeper. For example, Hein says most of her pedicures are of the spa variety, while de Kruijff notes that most of her clients request what she calls a medical pedicure. De Kruijff’s training qualifies her to deal with foot conditions such as corns and ingrowntoenails. To earn their licenses, both attended one year of school full time, followed by a one-year, hands-on apprenticeship in a salon or spa. Only then could they take the test for the license, which is issued by Germany’s Chamber of Industry & Commerce. To maintain their licenses, practitioners must attend three days of training every quarter, which they typically get from product manufacturers. While salon owners are required to be licensed, salon employees are not. Of those who finish training, roughly 85% obtain a license.
Julee Hunt is a freelance writer based in Roswell, Ga.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.