
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Sometimes keeping yourself motivated can be enough of a challenge. So what do you do when it comes to keeping others up and running? Do you recommend a book for them to read? Offer them words of encouragement? Instruct them how to keep going?
Three beauty industry professionals - a salon owner, a manufacturer, and a school instructor - give us their thoughts on the matter.
SALON OWNER
SHIELA DELORENZO
Serenity Springs Salon and Spa,
Colorado Spring, Colo.
Success in any people-oriented business depends on everyone in the workplace being inspired and motivated. People become burned-out and unhappy doing things that used to make them feel fulfilled. For the customer, burnouts is the difference between merely a service and a delightful experience. For the technician, burnout happens when sharing her craft with others turn into a repetitive job. Here are some tools I have found to be successful.
Leading by example. Co-workers and customers will feel and appreciate your outlook. Set a good example and stick to it.
Positive reinforcements. It’s not just recognizing the wrongdoings and errors of others but also recognizing and encouraging a job well done.
Team-building functions. Getting together and sharing to get new and exciting ideas going.
MANUFACTURER
RISE’ CARTER
National Sales and Education Director
NSI, West Conshohocken, Pa.
Employee, educators, coworkers, and anyone else involved in the overall success of a business respond more positively to a leader who knows how to mix constructive criticism with constructive encouragement. They are valued and appreciated.
A positive environment, one that promotes creative thinking and encourages problem-solving skills, is the ideal workplace. A manager who can recognize her own shortcomings, seek the collective wisdom of the team, and accentuate the positive will prevail and builds a strong, loyal, and dedicated team.
It sounds like a daunting task, but in fact it is quite simple and boils down to two key words: appreciation and praise.
Everyone, regardless of his or her contribution to the company, responds and is more enthusiastic when appreciated for hard work and effort.
SALON INSTRUCTOR
MEGAN HARRISON
Nail Salon Director and Educator
Color My Nails School of Nail Technology
Midvale, Utah
Motivation is a key to success for students in training. Over the past few years I have enjoyed teaching and have found that some of my best experiences with students have come because of motivation. It does make a difference to them when they feel motivation from their instructors.
Every morning when the students come into the classroom there is fun, excitement, and happy music playing. I have found this helps start the day with a positive “bang.” I truly feel that each student needs at least one motivating, positive experience a day. If the only thing that is accomplished in the day is helping to make a student feel accepted and good about herself, it was a great, successful day.
Motivating comes from within. If you love what you do and express that to others in your actions and comments you’re on the right track.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.