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SEARCHJennifer Perdue, owner of Details Nail Salon, offers tips on saving including having a "favorite recipe" party instead of taking the staff to a big, noisy restaurant.
To trim spending, Jennifer Perdue, owner of Details Nail Salon, Bloomington, Ill., tries to use stock she has on hand instead of investing in the latest thing. “For instance, I will enhance the pedicure scrub I already have with a favorite essential oil before buying a newly marketed item — as long as it doesn’t diminish the effectiveness or experience of the service.” She suggests these other budget-friendly ideas:
1. Look for opportunities for co-op advertising. Ask your favorite product manufacturer or nearby salon to co-op with you.
2. Instead of taking the staff to dinner at a big, noisy restaurant, create an intimate at-home “favorite recipe” party where everyone brings a dish. This also builds relationships.
3. Instead of paying a cleaning service, have a pizza party once a month while you do a thorough cleaning of the salon.
4. Instead of stocking three or four bottles of each new polish shade, fill 1/4-oz. polish bottles and retail those to clients with an excellent net profit.
5. Give perks to existing clients (i.e. credit for referring people, birthday month retail discounts, etc.) instead of advertising in the local newspaper.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
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Sponsored by Amex
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Sponsored by Amex
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A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
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This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
