The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Like Having Your Own E-Commerce Site
What if instead of buying from Amazon or Sephora, your clients followed your purchase recommendations and headed to the Loxa Beauty website — and the site paid you a commission for the sale?
January 29, 2015
2 min to read
Your clients are shopping for at least some of their beauty products online — that’s a given. But what if instead of buying from Amazon or Sephora, they followed your purchase recommendations and headed to the Loxa Beauty website — and the site paid you a commission for the sale? That’s the business model at work behind Loxa Beauty, an e-commerce site founded in 2011 by Janell Shaffer and Danielle McDowell to bridge the gap between the salon, consumers, and major beauty manufacturers.
With every purchase a consumer makes, Loxa Beauty gives a commission to the salon or salon professional that buyer chooses. When no salon or salon professional is chosen at checkout, the Loxa Local program ensures that a salon pro within the customer’s local area receives the commission.
NAILS asked McDowell to tell us more:
Why did you structure Loxa Beauty the way you did? Why share your profits with stylists/technicians through commissions?
McDowell: Without Loxa Beauty, online beauty and hair product sales go around stylists. We are committed to maintaining the professional’s position as the expert by offering compensation to stylists or nail techs with no investment or contract needed every time a sale is made. We also encourage these professionals to share Loxa Beauty with their clients as a way to shop with them online as well as a safe place to get authentic products that are right for them.
From the consumers’ point of view, why should they shop at Loxa rather than, say, Amazon or their local drugstore, not to mention in the salon?
McDowell: Loxa Beauty does not replace what salon personnel are currently doing with retail in their salons. It captures those retail sales that their clients are making through other avenues, such as big box retailers and online sources like Amazon. We are an extension of their retail shelves and retailing hours. Also, Loxa Beauty is an authorized salon professional retailer. We work with major manufacturers such as China Glaze, Morgan Taylor, Joico, and Paul Mitchell to end product diversion and guarantee 100% authorized and authentic products.
The site seems quite hair-centric; what kind of opportunities do you offer nail techs and their clients? Why should nail techs be excited about Loxa?
McDowell: Loxa Beauty works for nail techs just as it does for stylists. We see a huge opportunity for nail techs to not only recommend the products that they love, but they can now retail and recommend their favorite hair products, appliances, skin care, and makeup.
For more information, go to www.loxabeauty.com.
Subscribe to Our Newsletter
More Business
Create a Salon Suite That Reflects Your Brand and Delights Your Clients
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
by Anne Moratto
Square's 2026 Local Economy Report Reveals the Neighborhood Network Effect
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
Precision, Passion, and the Business of Beauty
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
How to Build Career Connections in Beauty: Expert Networking Advice from K18’s Sabrina Sanborn
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
How Can I Minimize Cancellations and No-Shows?
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Nailtorious Iconz Beauty Academy Announces the Rollout of its Professional Product Line
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
Stylists Share Their Advice for the Post-Holiday Quiet Period
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
10 Housing and Interior Design Trends for 2025
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
Prepare for Small Business Saturday® with American Express
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
6 Quick Tips for Building Financial Mastery
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Success at the Top: Thriving on Madison Ave.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
The Salon Today 2024 Technology Solutions Guide
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Where Should My Money Live: An Account Breakdown
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails Biz Talk: Are You Getting Too Close to Clients?
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.