
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Rocking Her World: Athena Elliott may be a bling and glitter gal in the salon, but put her out in nature and you’ll find her on the hunt for rocks and fossils.



Athena Elliott may be a bling and glitter gal in the salon, but put her out in nature and you’ll find her on the hunt for rocks and fossils. Elliott — the owner of SPAthena in Houston and the creator/host of Nail Talk Radio — has always been a rock buff. As a kid she wanted to be an archeologist and dig for dinosaur bones. Now a member of the Houston Gem & Mineral Society, she’s content searching for precious stones at the various digs it sponsors across the state.
“Before each field trip, they tell us what we are looking for, all about the terrain, and what tools we need to bring along,” says Elliott, who also does her own research online. “I have a backpack with gloves, a chisel, hammer, screwdriver, and used prescription bottles for my specimens. Sometimes I have to bring my blinged-out hard hat!
“It’s funny, sometimes what I am digging for is nowhere in sight until I find my first specimen. Then all of a sudden it’s everywhere, because you know what you are looking for.” Of course, sometimes she doesn’t find what she’s looking for. “Once I dug for five hours in the same spot looking for Native American arrowheads. Instead I found a heavy-duty tool used for scraping fur from animal hides called an end scraper. I didn’t know what it was until I went home and looked it up.”
Elliott found one of the highlights of her collection during a trip to Hot Springs, Ark., that took her to Wegner Crystal Mines. “I settled down into a low spot in the ground that had been dug out by many people before me. The quartz veins that run in the ground span several miles. I found the perfect spot and started digging in the wet gooey clay lodged in the crevices,” she says. “Feeling with one hand and chiseling with my screwdriver, I dug out some awesome clusters. I had to sit back for a moment to realize how amazing it was to be the first person to actually touch a 300 million-year-old crystal.”




Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.