
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
For nail tech Marcie Morgan of Crawfordsville, Ind., cheerleading has been a lifelong passion.


For nail tech Marcie Morgan of Crawfordsville, Ind., cheerleading has been a lifelong passion. She first became a fan at the age of three. “Because my brothers were 10 and 12 years older than me, my mom would dress me up and I’d go to their games and watch the big girls cheering and try to cheer along,” she explains. She officially started cheering in fifth grade and continued through high school.

Bringing her skills to a new generation, Morgan has coached a high school cheer team for the past five years, and two years ago started teaching younger children aged four to nine as well. Working with so many young people can be a challenge. “It’s hard to catch all 19 teenage girls having a good day!” says Morgan. “As for the tiny team level, sometimes it’s like herding cats. Just getting them all on the same page some days is a struggle.”
Despite the challenges, Morgan finds the work rewarding. “My favorite thing is touching these ladies’ lives,” she says. “What I do is more than teaching them how to jump and shake their pompoms. I teach them how to be a positive person in society, to give back to their community, and to work hard.”

Morgan’s goal is to overcome the stereotypes about cheerleaders. She has worked hard to make sure her cheerleading groups are positive and encourage kindness. “You can be the most flexible, talented gymnast, the best at stunting in pyramids, and have the highest jumps, but all of that is nothing if you’re not kind to others,” she explains. “To be the best cheerleader you can’t be a mean girl.”

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.