
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
A look at first runner-up Patricia Yankee Williams of Baldwin, NY.


A lot has changed for Patricia Yankee Williams since she was named second runner-up in this same category last year. She moved up a notch to first runner-up this year, for one. But that's just the beginning. "This past year has been very exciting for me," she says. "My career has eveolved to an astonishing new level. I was told that many doors would open with my placement, and this has definitely proven to be true."
Yankee Williams, who owns Pattie's Place in Baldwin, NY, says that in the past year, she's made herself more available to consult for industry companies and to assist nail techs with technical issues. "My salon holds networking days every two to three months where local technicians meet to discuss the industry and fine tune technical skills," she says. She's even implemented a mentor program in her salon and purchased a nail school, where she hopes to expand her education and fulfill her vision to encourage women to pursue a career in the nail industry.
Education isn't her only passion, however. Earlier this year she signed with a talent agency and even assisted Creative Nail Design during the spring and fall 2004 fashion week shows in New York.
Besides owning and running her salon, Yankee Williams is also an avid nail artist. She's also a manufacturere's educatir and is an instructor of nail art, sculptured and gel nails, and spa-type manicures and pedicures for a distributor.
Yankee Williams helped compile a training manual and videos for Dashing Diva, a chain of franchise salons. She also helped test and develop a full product line exclusive to Dashing Diva and trains and manages nail techs for the salon chain's booth at several trade shows.
She realizes she's lucky to be doing what she loves to do, but her talent has certainly helped her achieve all that she has. "My young son recently reminded me how lucky I am to be able to do something I love and get paid to do it."

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.