
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
A look at second runner-up Lorena Marquez


Lorena Marquez can't ever complain about sitting behind her nail station all day. That's not to say she doesn't love doing nails at her Watsonville, Calif.-based salon, At Your Fingertips. As head instructor for inm she travels the world educating nail techs on the company's products. And as a top-ranked nail competitor she can frequently be seen on the trade show circuit competing for first place in any given number of competitions. "I am truly in for a great ride," she says. "I will be extremely busy this year teaching internationally and maintaining my full clientele, all the while being a single mom and raising my 10-year-old son Justin."
Marquez entered the competition circuit nearly eight years ago, and says she never in her wildest dreams imagined that it would open so many doors for her. She was soon approached by EZ Flow Nail Systems, where she became an educator, eventually moving up to international master artist educator.
"I met wonderful people and had the best teachers the industry has to offer," she says of her stint with the company. Last year, she was offered a competition contract from inm. And later this year she'll be promoting "The Lorena Marquez Academy," a two-day seminar that will feature instruction on pink-and-whites, competition nails, as well as nail art.
Although she's busy, Marquez doesn't forget about her community. Her salon sponsors local schools with donations and she volunteers at her son's school, which puts on a drama production. Marquez polishes every little girl's nails and does their makeup, too.
Throughout her career Marquez has been viewed as a leader and role model who has committed herself to positively influencing up-and-comers in the nail industry. Although Marquez has worked hard to achieve her status in the nail industry, she doesn't take all of the credit. "I am indebted to many people in this industry for believing in me and giving me wonderful opportunities."

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.