After being treated to a relaxing body treatment called the Steamy Wonder, senior editor Erin Barajas got a manicure at the nail bar from nail tech Aly Alford.
2 min to read
We just happened to get an invitation from the owners of Bask Day Spa & Salon right when we were planning our trip for the Las Vegas Hair & Nail Convention this spring.
The decor in this brand new salon is Asian-influenced and calming. Soft green walls and Asian silks are seen throughout.
We made morning appointments and arrived straight from the airport. Bask is one of the first shops to open its doors in a brand new strip mall in the southwest part of Las Vegas. We’re not talking about casinos and nightclubs over here. We’re talking about new housing developments, shopping centers, and plenty of land. And according to owners Shelly Andrade and Bonnie Brown, it’s the perfect place for their new salon, which is intended to cater more to locals then tourists. With mid-level salon prices, they aren’t really worried about competing with spas on the strip or with discount salons. And the owners, who both relocated to Las Vegas from California to fulfill their dreams of entrepreneurship, have some interesting advertising techniques. They are running radio spots late at night targeting casino workers who are on their way home from work.
Ad Loading...
The salon, open for only two weeks when we visited, is relaxing and calming with soft green walls, feng shui touches, and other Asian influences. There are several spa rooms off the main hallway that leads to the back where the salon is located. Hair, nail, and pedicure services are performed in this nice open room. Since Andrade and Brown picked the space before the building began, they really got to help design the space and choose where they wanted everything to go. For manicure services — no enhancements here, it’s all natural — clients sit up at the nail bar. In addition to manicures, clients can also choose from several hand treatments. Bask uses a combination of professional nail care products, skin care products, and their own private label brand.
Knowing I was going to be showing off my hands and feet at the show for the next several days, I got a manicure and a pedicure. Nail tech Aly Alford gave me my manicure at the nail bar while we chatted about how much she loved nail school — she went to Euphoria in Vegas. It wasn’t until after my service that she mentioned it was her first day on the job. After my manicure, I moved over to one of the two pedicure thrones for my service with cosmetologist Bobbie Allred. It was my first hot stone pedicure, and it was great. (I only wished I could come back after walking the vast trade show floor for three days.)
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.