
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Two University of Texas grads left the business world to open a cozy nail salon and boutique close to campus in Austin.


Austin, Texas is known as the “Live Music Capital of the World.” It’s also the home of the University of Texas Longhorns. When I went to Austin last fall, my primary mission was to see three days of amazing music at the Austin City Limits Music Festival. But I was happily surprised to run into a product of the University of Texas as well. Embellish Nails & Boutique was conceived by UT business school students Lisa McQueen and Wendy Pursch. The idea was to open a salon that fit somewhere in between “the high prices of day spas and the questionable cleanliness of neighborhood salons.” So after a few years in the business world, the two pampering-loving ladies set out to create something that fit all the criteria of what they would want in a nail salon.

And those criteria included a fun and stylish atmosphere where cleanliness and sanitation are not forgotten — think pink walls, chandeliers, comfy chairs and couches, your favorite chick flick playing on widescreen TV, and a retail boutique to rival the best gift shop in town. I instantly fell in love with the retail boutique, which offered everything from cards, candles, purses, T-shirts, and jewelry to soaps, lotions, and of course, nail polish and other beauty items.

The salon is a great mix of vintage and modern, creating a truly cozy feeling. I can see why the salon does a big business in bridal parties and other fun soirees. The 1,400-sq.-ft. salon has four big overstuffed chairs for pedicures, and a cool vintage pink couch that can accommodate two more. There is also a nail bar for manicures, and a private room for waxing services and facials. As new business owners both Wendy and Lisa spend countless hours at the salon making sure every last detail is being attended to.[PAGEBREAK]

Embellish is located in a newly developed, high-end shopping center known as the Triangle in Central Austin, close to the university. A lot of young professionals live and work in the area, helping the salon maintain its clientele of women in their late 20s to mid-30s.

And little did I know I was in the midst of a celebrity. My nail tech Taneil Gage had just been named Best Manicurist in Austin Monthly’s Best of Beauty issue. Unfortunately, I wasn’t planning on getting a manicure, but I can attest, my pedicure was worthy of a “Best of…”award itself. My only regret: I went to the salon before standing on my feet for three straight days of live music. Next time I’ll know to book my service for after the show.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.