
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
RENO, NV – Patricia Oropeza, associate editor – It wasn’t all work and no play for this NAILS editor. Although I was in Reno for a show, I made sure to put aside some time for a relaxing manicure. I had no idea what Genesis Salon Spa would be like, but I was pleasantly surprised when I spotted a pretty waterfall-type fountain outside. That’s when I knew I had gone to the right place.
Upon entering, all I could see were hair stations. Where were the nail stations, I wondered? That’s when I was ushered into another room, where my nail tech, Ty Moore, was waiting. As Ty began working on my nails, she mentioned that the salon was in the process of expansion. The salon was adding a few more spa rooms, and one would even be devoted specifically to spa manicures and pedicures. The newly expanded salon was set to open in a month.
Ty does lots of gel nails – all of her clients get them. I’ve wanted to try gels for some time, so I was a little disappointed that I hadn’t found out about her specialty sooner. I could’ve left the salon with a cool set of gels!
As Ty worked on beautifying my hands and nails, she told me a little more about the salon. Apparently, a large number of clients are tourists who come to the Biggest Little City in the world to gamble. And most of the salon’s regular clients are people who come from out of state to live in Reno. Could it be because of the booming casino business?
As the city has grown, so have the number of salons and spas in the area. Ty, who’s been working at the salon for about two and a half years, said she remembered a time when Genesis was the only salon/spa around. However, in the last six months, that’s all changed. In that short amount of time, about five spas have opened in Reno, but Ty doesn’t seem worried. She said she and the other eight nail techs who work in the salon have plenty of regular clients.
As my manicure was about to come to an end, I confessed to Ty that I have a hard time keeping my polish on straight. Somehow, I always manage to nick and smudge my freshly polished nails. She quickly helped solve that problem by instructing me to place my hands underneath a small fan she had in a corner of the room. But that wasn’t all. She even offered to drive me back to my hotel, which was only a short distance away, after I mentioned that I was planning to walk back to my room. As we got in the car, she made sure to open my door so I wouldn’t mess up my nail polish (which by the way was a glittery, dark wine) and she even put on my seatbelt for me! Next time I’m in Reno, I’ll be sure to call on Ty. I wouldn’t mind being spoiled rotten again.
Nail tech Ty Moore must have thought I was strange when I asked her for a plain manicure – most of her clients opt for gels.
When I spotted this pretty waterfall outside the salon, I knew I was in store for a salon treat.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.