
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Located about 92 miles north of Los Angeles, the city of Santa Barbara is a wonderful getaway for those looking for some much-needed rest and relaxation. With its mild climate, great beaches, and beautiful architecture, the city attracts plenty of tourists. These attributes are what led me to the city and to State Street Nails, named after Santa Barbara’s shop-laden main drag.
I was a little nervous as I entered the salon. After all, this was going to be my first pedicure, and I wasn’t quite sure what to expect. However, owner Linda McBride, who’s been in the industry for 15 years, quickly put me at ease with her friendly demeanor. The salon’s comfortable, homey atmosphere also calmed by nerves, as it does for so many other clients who go to Linda and her team of two technicians for that same reason.
After taking a quick look at my hands, she deemed me an out-of-towner. “I know when people are from out of town because of their nail length,” she said. However, she’s accustomed to handling clients who are not from the area. Although she usually takes clients by appointment only, Linda tries to make room for walk-ins. Most clients seem to prefer short, neutral-colored nails, and she deemed my medium-length ones a bit too long for Santa Barbara standards.
After soaking my feet in a footbath, I sat back in a comfortable rocking chair and placed my feet – one at a time – on Linda’s lap. “Clients seem to like the chairs,” she said. “They’re much more comfortable than thrones.” As she worked on beautifying my feet, she began to tell me a little more about her salon, which she’s owned for about four years. Prior to the salon, the building housed and insurance company. For years, Linda drove by the locale and thought it the perfect place to set up shop. When the space became vacant, she didn’t think twice about moving in. Today, the salon attracts so many clients that Linda is planning to hire a fourth nail technician.
Undoubtedly, the best part of my visit was the paraffin dip. As I slowly placed each foot into the warm wax, Linda promised that my feet would soon be smoother than a baby’s bottom. After wrapping my feet in plastic and placing them in booties for a few minutes, they did feel much softer. As I made my way down State Street afterwards, I couldn’t help but admire my smooth, freshly polished feet, courtesy of Linda.
When I first laid eyes on the salon’s cozy, cottage like façade, I knew I had gone to the right place.
After a few minutes of working on my feet, nail tech Linda McBride had me completely relaxed.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.