
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Hannah Lee celebrates her visit to Charleston, Souch Carolina by hunting down a new salon to visit.
One of my favorite cities in the United States is Charleston, S.C. I think it’s a combination of its historic charm (beautiful antebellum architecture and gardens), surrounding low country marshland (think “the Prince of Tides”), and great seafood (oysters, shrimp, and crabs are all locally caught). During my week enjoying the Indian summer I was delighted to find Stella Nova on beautiful, historic Society Street.
One of four locations (there is also a separate retail store and salon located nearby), the downtown day spa is located in a two-story house built in the mid-1800s. In typical Charleston style, it’s long and skinny. Downstairs, you can find a small retail area (For a more complete lineup of spa products, just head up the street to their original location, which is now a beauty boutique.), a manicure room with two tables and waiting area, two small pedicure rooms (a single and a double), two facial rooms, and a wet treatment room. Upstairs, owner and hairstylist Ginger Evans has a private studio complete with a sitting parlor. There are also two massage rooms upstairs and a long, skinny porch-style hallway with café tables for guests to sip tea.
The morning I went in I was battling a cold, so even though the temperatures were unseasonably high for September (in the 90s), I was served hot tea in a cute little teapot during my service. Nail tech Dixie McIntosh, a Charleston native, couldn’t have been friendlier. (Charleston is known as one of the friendliest cities in the nation.) She gave me Stella Nova’s signature manicure and we chatted the entire time I was there. It felt like I was hanging out with an old friend. Dixie has been doing nails for three years and has been at Stella Nova for the last year. She’s a natural nails-only tech and she enjoys the atmosphere and clients at Stella Nova. (She worked for a short time at a luxury resort hotel spa and said it just wasn’t for her.)
I couldn’t help but notice all the college girls going back for waxing and skin care services during my appointment. (In preparation for my cousin’s wedding, I got my brows done, too.) Because of its proximity to downtown and the College of Charleston, the salon attracts a steady – and varied – clientele. The atmosphere at the spa is low key and comforting – and impeccably designed, thanks to owner Ginger’s great taste. Stella Nova is a must-see for anyone visiting historic Charleston.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.