Runner-Up Nail Technician of the Year: Michele Baker
Michele Baker earns the title for runner-up Nail Technician of the Year
by NAILS staff
September 1, 1996
Runners up for Nail Technician of the Year Catherine DePoole (right) and Michele Baker (left) flank Nail Technician of the Year Debra Shoaff in the winner's circle.
2 min to read
Nail Technician: Euro Stylecutters
Location: Lutz, Fla.
Ad Loading...
Years doing nails: 6
Age: 38
Pro’s Dedication Impresses Clients and Judges
Despite countless wins in just about every nail competition category, Michele Baker isn’t one to rest on her laurels. “Every client who sits at my station gives me an opportunity to improve my skills; whether it’s a new full set or fill, manicure, pedicure, or polish change,” writes Baker in the essay that ultimately earned her a runner-up spot in the Nail Technician of the Year Awards. This despite the fact that Baker’s skills are obviously well honed: She’s been one of the Top 25 competitors for the past three years. Portia Dietrich, owner of Euro Style cutters where Baker is a booth renter, describes this dedication to her work as “almost spiritual.”
Runners up for Nail Technician of the Year Catherine DePoole (right) and Michele Baker (left) flank Nail Technician of the Year Debra Shoaff in the winner's circle.
Impressing the judges was not just the quality of Baker’s work, but its variety. A pro at sculptured nails, Baker also submitted samples of her imaginative fantasy nail art that featured showgirls and marionettes. The judges also praised her detailed sanitation procedures and the engaging promotional materials she creates on her personal computer.
Ad Loading...
Baker’s eagerness to network and share knowledge with other professionals is also notable. In her essay, Baker wrote about her ongoing relationship with Linda Polov, her first nail instructor at Chamberlain Adult School. What she didn’t mention was that prior to Polov’s retirement, Baker enjoyed returning to the class to offer current students the opportunity to learn from her one-on-one. “I had a blast,” says Baker, “and I want to get back to teaching as soon as I can.” She and Polov still have monthly lunches from which Baker draws ideas and support.
Baker is pleased by the recognition and congratulations she has received from both clients and peers, particularly fellow competitors. The local newspaper is doing a small article on her champion status. “It’s not the publicity I’m after so much as I like people to know that even though we live in a small town, we have nail professionals here,” explains Baker.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.