
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
A great attitude has taken Privette from her first nail business, located in a tiny corner of a drugstore, to a spot on some of the nail profession’s top advisory boards.
When NAILS first contacted Phoenix-based nail technician Nilsene Privette to talk about her career, she had just returned from the emergency room and was hoping she still had a career.
“I was opening a can of cat food and I sliced my index finger,” she says. But despite eight stitches in her finger, Privette’s sense of humor and positive attitude prevailed: “While the doctor was stitching my finger, I noticed he was really cute,” she says. “Maybe I’ll call him back and ask if he wants a manicure!”
That attitude has taken Privette (whose finger is now fully healed) from her first nail business, located in a tiny corner of a Nogales, Ariz., drugstore, to a spot on some of the nail profession’s top advisory boards.
She developed her sense of humor and positive attitude early in her career. “I had to,” she says. In addition to local Nogales businesswomen, some of Privette’s first customers at her drugstore table were female impersonators from local nightclubs. They were called “she-hes,” she says with a laugh. “They were actually very pretty!”
Privette, who now has a somewhat more predictable clientele, works at Toca Loma Salon at Hilton Pointe, Tapatio Cliffs, in Phoenix. The days of the tiny table next to the pharmacist’s counter are over, she says happily. Owned by the Hilton Corporation, Toca Loma Salon employs four nail technicians, three hairstylists, two facialists, and three massage therapists.
While attending beauty school in Tucson, “I learned the textbook stuff—all about diseases, hair care, and nail care,” Privette says. “But shows were really my college education.” And her loyal clients were determined to help the young nail technician get that education and expand her business. Some paid her in advance for up to six months of manicures so she could raise money to attend nail shows. “I’d even do nails for travel agents in exchange for free airline tickets so I could go to shows and learn more about doing nails,”
It was a good investment. In 1989, Privette took first place in the National Cosmetology Association’s (NCA) Sculptured Nails Competition. And in 1991, she was named Nail Tech of the Year by American Salon magazine, where she went on to have her own question-and-answer column.
Soon recognized as a nail expert, Privette sat on the Arizona Board of Cosmetology for four years. “Sometimes we had to play Solomon,” she explains. “We heard lots of complaints—usually about sanitation violations or a customer wanting a service that’s against the technician’s better judgment.” But Privette feels that a technician’s professional training makes for good instincts.
But even more than working with advisory boards or at competitions, Privette enjoys teaching at shows, helping young nail technicians get the same hands-on education she travelled so far and worked so hard to get. As a member of the NCA, Privette enjoys the monthly meetings and networking. But her heart is in “giving something back” through teaching. “I joined the NCA’s educational team in 1988. We sponsor low-cost or free educational days, and the top designers are there. I teach for free. It’s a good chance for students to pick some brains, like I did when I was just starting out.”
Privette’s dedication to her profession has paid off in loyal clients who appreciate her positive approach to her work and to life. “I have one customer who’s 85 years old, and she’s a hoot!” Privette says. “She has cancer, and she says that- getting her nails done makes her feel better about herself.”
“Sometimes I feel like I’m not just a nail technician — I’m an armchair psychologist, too. After all, I am holding their hand for an hour! Sometimes they tell me their husbands won’t listen to them. Their doctors won’t listen to them. They just want someone to listen. That’s all it takes.”

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.