Nails
MenuMENU
SearchSEARCH

The Power of Perseverance: Profiling Nilsene Privette

A great attitude has taken Privette from her first nail business, located in a tiny corner of a drugstore, to a spot on some of the nail profession’s top advisory boards.

by NAILS staff
July 1, 1994
3 min to read


When NAILS first contacted Phoenix-based nail technician Nilsene Privette to talk about her career, she had just returned from the emergency room and was hoping she still had a career.

“I was opening a can of cat food and I sliced my index finger,” she says. But despite eight stitches in her finger, Privette’s sense of humor and positive attitude prevailed: “While the doctor was stitching my finger, I noticed he was really cute,” she says. “Maybe I’ll call him back and ask if he wants a manicure!”

Ad Loading...

That attitude has taken Privette (whose finger is now fully healed) from her first nail business, located in a tiny corner of a Nogales, Ariz., drugstore, to a spot on some of the nail profession’s top advisory boards.

She developed her sense of humor and positive attitude early in her career. “I had to,” she says. In addition to local Nogales businesswomen, some of Privette’s first customers at her drugstore table were female impersonators from local nightclubs. They were called “she-hes,” she says with a laugh. “They were actually very pretty!”

Privette, who now has a somewhat more predictable clientele, works at Toca Loma Salon at Hilton Pointe, Tapatio Cliffs, in Phoenix. The days of the tiny table next to the pharmacist’s counter are over, she says happily. Owned by the Hilton Corporation, Toca Loma Salon employs four nail technicians, three hairstylists, two facialists, and three massage therapists.

While attending beauty school in Tucson, “I learned the textbook stuff—all about diseases, hair care, and nail care,” Privette says. “But shows were really my college education.” And her loyal clients were determined to help the young nail technician get that education and expand her business. Some paid her in advance for up to six months of manicures so she could raise money to attend nail shows. “I’d even do nails for travel agents in exchange for free airline tickets so I could go to shows and learn more about doing nails,”

It was a good investment. In 1989, Privette took first place in the National Cosmetology Association’s (NCA) Sculptured Nails Competition. And in 1991, she was named Nail Tech of the Year by American Salon magazine, where she went on to have her own question-and-answer column.

Ad Loading...

Soon recognized as a nail expert, Privette sat on the Arizona Board of Cosmetology for four years. “Sometimes we had to play Solomon,” she explains. “We heard lots of com­plaints—usually about sanitation violations or a customer wanting a service that’s against the technician’s better judgment.” But Privette feels that a technician’s professional training makes for good instincts.

But even more than working with advisory boards or at competitions, Privette enjoys teaching at shows, helping young nail technicians get the same hands-on education she travelled so far and worked so hard to get. As a member of the NCA, Privette enjoys the monthly meetings and networking. But her heart is in “giving something back” through teaching. “I joined the NCA’s educational team in 1988. We sponsor low-cost or free educational days, and the top designers are there. I teach for free. It’s a good chance for stu­dents to pick some brains, like I did when I was just starting out.”

Privette’s dedication to her profession has paid off in loyal clients who appreciate her positive approach to her work and to life. “I have one customer who’s 85 years old, and she’s a hoot!” Privette says. “She has cancer, and she says that- getting her nails done makes her feel better about herself.”

“Sometimes I feel like I’m not just a nail technician — I’m an armchair psychologist, too. After all, I am holding their hand for an hour! Sometimes they tell me their hus­bands won’t listen to them. Their doctors won’t listen to them. They just want someone to listen. That’s all it takes.”


Subscribe to Our Newsletter

More Business

A row of styling stations at JBW Jeffrey Ching Salon
Business|Articles|Mar 3, 2026

Precision, Passion, and the Business of Beauty

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.

Sponsored by Amex

Ad Loading...
Business|Articles|Nov 27, 2024

Prepare for Small Business Saturday® with American Express

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.

Sponsored by Amex

Ad Loading...
Business|Articles|Oct 22, 2024

Success at the Top: Thriving on Madison Ave.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.

Sponsored by Amex

Business|Articles|Sep 6, 2024

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

Sponsored by Vagaro

Business|Articles|Aug 6, 2024

5 Things I Won't Do as a Nail Tech

This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.

Ad Loading...