Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:
by Staff
September 21, 2009
2 min to read
Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:
1. Call clients who haven’t been to your salon in a while and ask them to take a short phone survey about their salon experience. Find out what would make them return. (You could conduct the survey by mail as well.)
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2. Write a press release about your salon and e-mail it to local media. You should attach a few photos. (If you don’t have any current photos, this would be a great time to get that accomplished too.)
3. Skim through magazines for nail art inspiration, then make a demo nail. Prominently display the inspiration and the art at your station.
4. Meet neighboring business owners. Find out if they’d be willing to cross-promote with you. Zenka Nail Lounge in Manhattan Beach, Calif., recently partnered with a neighboring apparel store to do the nails for the store’s upcoming seasonal photo shoot. The resulting photos are being shown in both spaces.
5. Move slow-selling retail items to a more prominent location.
6. Offer your services to the hairstylists or other employees or booth renters in the salon who are also having a slow day. If it’s just you, then practice your designs in a fun-to-display way. Nail tech Michele Hoffman of Shelley’s Beauty Zone & Day Spa in Bullhead City, Ariz., makes 3-D acrylic animals on polish bottle tops.
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