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SEARCHIf nail technicians are only interested in the price of products, how do you explain that the top companies in the nail industry have built their business on quality products and education?
There are a lot of seeming contradictions about our industry – myths that are perpetuated by every one of us, little “truisms” that aren’t really true. If what is so enjoyable about the salon experience is the slow, pampering way services are done, why do nail technicians think that the fastest products are the best products? Nail technicians continuously look for a product that dries or sets just a little faster.
If nail professionals are so protective of their professional integrity, why are OTC beauty suppliers such a fast-growing market segment? Why do nearly 40% of nail technicians buy their products at open-to-the-public beauty supply stores?
If sanitation is really the most serious issue facing the nail care industry today, why do so few nail salons practice even the most basic sanitation practices like washing hands?
If education is so important to the survival of our industry, why do products that are sold without education (whether through mail order or by OTC) so enormously popular?
If nail art is so popular (our research says 80% of salons offer it,) why do you see so few people wearing it?
If nail technicians want odor-free products, why are traditional acrylic systems still the most popular extension system?
If nearly every nail polish on the market claims to be chip-resistant and promises to last, why won’t polish stay on natural nails for more than a few days?
If nail technicians are only interested in the price of products, how do you explain that the top companies in the nail industry have built their business on quality products and education?
If manufacturers complain that there are too many tradeshows in our industry, why do they continue to support so many and why is the number-one complaint about shows from technicians that they “don’t have any shows in my area”?
If nails salons won’t retail, why has retails income in nail salons grown 93% in the past five years? And why do manufacturers keep making retail-oriented products if there isn’t a market for them?
As the commercial says, why ask why?
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The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
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Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
