MENU
SEARCHWhile it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods.
Many spa and salon professionals believe that unless they know every ingredient in every product the salon stocks they cannot competently sell them. There is a fear that customers will challenge salespersons on ingredients, what those ingredients do, and where they come from. This is incorrect. While it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods. Most consumers (and beauty professionals for that matter) would find it difficult if not impossible to name even the first two or three ingredients of all of the personal care products they own, use, or sell. Why? Because most people really have little interest in knowing that sort of information. Think about how most people judge a shampoo for example prior to purchasing.
> Visual appearance. The customer examines a certain item visually; size, shape, color, labeling — usually the initial point of attraction. They may read the ingredients and instructions on the package, but most will have only a modest understanding of the names and benefits of the contents.
> Feel. Texture of the package or product itself if it is unpackaged — the sensual cues.
> Smell. Opening the package, testing the fragrance for pleasantness — smell is the most powerful of the senses.
> Purchase. Assuming all has been satisfactory up to this point including the price, the client pays her money and takes the item home.
> Use. Curiously, this is the last thing a customer does with most of the products they’ll ever buy!
What interests customers most are results, ease of use, and value. For high-ticket items — jewelry, cars, and houses, etc. — a customer will likely require a lot of information before making a decision to buy. The same is not necessarily true for cosmetic and skin care. Selling is simple and easy if you allow it to be.
André West-Harrison is co-owner of the private label spa care company My Sacred Fig (www.mysacredfig.com).
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
