secret ingredient} acrylic brushes
Acrylic brushes aim to give precise control to nail techs. The handle, ferrule, and bristles can be made of a variety of materials to ensure that the brush will last through the rigors of everyday use, plus retain effectiveness in giving nail techs full control of the acrylic once it is on the nail plate.
Almond Cherry Renewal Mother's Day Pedicure
Pamper moms and other clients with this super relaxing pedicure that features a homemade scrub, mask, and massage oil.
New Nail Techs: 4 Steps to Market Yourself Successfully
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
Advertising in the Age of Information Overload
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
The Promise of the Prom Set
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Artistic Nail Design Seeks Educators
Artistic Nail Design is looking to recruit motivated nail technicians to join its education team.
Light Elegance Debuts New Logo, New Look
In January, Light Elegance Nail Products launched a new logo and tag line.
Nails to Fly For
Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.
by Sree Roy
The Salon Inspector Says … Tip 5
Talk to your clients about sanitation and disinfection procedures at your salon.
Take Advantage of SpaBooker’s Many Tools
A cloud-based business management and marketing software for spas and salons, SpaBooker offers a web-based appointment book, which means you can access it from anywhere at any time.
Groupon Now Offers Appointment Management
Just launched in a pilot program, Groupon Scheduler is an online appointment service giving merchants an easy way to manage their schedules and accept bookings directly from consumers.
25 Ways to Market on a Budget
With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you.
Client Consultations by the Numbers
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
Websites Worth Watching: Clickbook.net
Save time and win more customers with 24/7 online booking.
Nail Salons Are For Lovers
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
by Tim Crowley
Out of Sight: Attracting Clients to Your Hidden Salon
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Salon Window Displays: 6 Examples
Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.